Serious are a technology fintech lender based for the Bay area you to definitely even offers student loan refinancing and personal student education loans. The company are created into the by Louis Beryl and Ben Hutchinson. Inside the , Serious is actually obtained of the Navient to own $155 million.
Earnest had raised a total $119 million when you look at the capital raising prior to the Navient buy. With the support and you can large types of an openly traded providers instance Navient, Serious were able to effortlessly solution refinancing figuratively speaking to get more than just a hundred,100 consumers.
The difficulty
Research shows one to organic site visitors varies commonly based on search ranking. The initial status towards webpage step one gets 34% of all of the ticks, while the tenth position brings in merely more than dos%. When i been that have Serious, they had yet , to reach web page step one for their center search terms and conditions. They ranked in the bottom out-of page dos to have terminology eg “education loan refinance” and you will “re-finance student education loans.”
Since these pages had been large-intention and fastened very closely into the business’s bottom-harness abilities, a high look status you may suggest extra traffic and you will much more cash. Thus, during the , we made a hit to improve search rankings because of their key student loan refinancing device. Fortsett å lese «Earnest grows site visitors value of the 300% immediately after top-ranking “student education loans”»